ELF Cosmetics

One of the most affordable cosmetics lines is ELF Cosmetics. This line has prided itself on offering women a host of makeup products at reasonable prices. ELF stands for Eyes, Lips and Face. The history of this particular cosmetics company is yet another success story in America. In 2004, Scott-Vincent Borba launched this successful company.

Borba having the related background of a beauty professional was familiar with this industry. He was even involved with the development of a number of other popular brands. One example of these is Neutrogena's skin care line of products. Borba also worked with the development of the youth line called Hard Candy.

The goals of the ELF brand were to bring women high quality products, as well as, those that are exceptional. Along with these goals it was important to offer women inexpensive makeup choices. ELF began with a limited offering of eye shadows, blushes, and lipsticks. Today, there are a host of other terrific products under this brand name.

ELF Cosmetics Products

Finding these diverse products is quite easy for women to do. These are some of the most popular makeup items sold at retail stores. Here are some examples of the cosmetic offerings of ELF:

ELF Lip Products

* Lip Gloss - used to add sheen and gloss to the lips with or without color

*Lip Stick - vivid colors used to define the lip and compliment other makeup

*Lip Plumpers - used to add volume to the appearance of the lips

*Lip Balm - worn to keep the lips healthy. Products include: Therapeutic Conditioning Balm.

ELF Face Products

*Clarifying Powders - face powder products used to even skin tone

*Concealers - helps to conceal blemishes or problem areas on the face

*Tinted Moisturizers - product adds moisture to the face that are also tinted

*Bronzers - adds a bronzing affect to the skin with hints of gold and brown

ELF Cosmetics Other Products

*Foundation Brush - tool designed for applying powder foundation

*Gift Sets - cosmetic products sold in one set

*Bath Poufs - product used to exfoliate while washing the skin

*Lotions - used to moisturize the face and entire body

ELF Cosmetics can be found at a number of different locations. They are sold at drugstores and retail stores. The internet is another great place to find these makeup items. Webstores provide women with a good selection of ELF products. Visiting the ELF website you can order products from the webstore.

Here are other locations to shop for ELF Cosmetics:

Target and Wal-Mart